Pure Fruit Gum


Viva Nutrition is a New York based food company that produces food and supplements with real ingredients for children and adults with the focus on the Chinese market. The print posters simply introduce Viva, the new nutritional gum made from pure fruit highlighting its appeal for young adults and children.

Advertising Agency: Goodstein, Shanghai, China
Executive Creative Director: Alvin Lim
Executive Creative Director: Georg Warga
Creative Director: Janis Ng
Art Directors: Flynn Zeng, Peng Peng
Copywriter: Greg Sutcliffe
Producer: Maureen Sherrard
Photographers: Joe Lam, Jason Tsui
Retoucher: Joe Lam